At the tender age of 6, Ettienne started his very first business selling beer and VO Brandy to the 350 farm workers employed by his family. In Ettienne's 3rd year of university whilst completing his degree, he made his first real estate investment. In his 4th year, as an honours student at the age 21, he made his first million. This happened the same year that he received the South African ABSA top entrepreneur award. At age 27, Etienne had completed over R35m worth of developments. He has travelled across the world being fortunate enough to visit every continent and reveived an International Businessman Award in 2013, where he was congratulated by Arnold Schwarzenegger, Donna Karan (DKNY) and Wayne Allan Root (US Vice President Candidate).